From the Textbook”Public Reltaions: strategies and tactics” by Dennis L. Wilcox and Glenn T. Cameron.

Here are just a few facts from chapter 4.

  • Larger companies tend to include PR in their policy making process because they tend to be more sensitive than others to policy issues and public attitudes.
  • The first corporate PR department was started by George Westinghouse in 1889.
  • Corporate Communications is often used as the department name instead of PR.
  • Other names include: corporate relations, marketing and corporate affairs, investor relations, and community relations.
  • Sometimes the name “public relations” or “PR” gets a bad rap, so the other terms are used to keep the department from being labeled negatively.
  • The head of the department is usually named one of three titles: Manager, director, or Vice President.
  • Various levels of management influence the PR department in order to effectively reach the target audience.
  • Outside PR firms may be good resources and have new and different ideas that a company has not considered, however they may lack full-time committment and may be more expensive than having an in-house PR department.
Advertisements