February 2009


 The movie Wag the Dog shows many different forms of PR that are used today. Unfortunately, the film shows the unethical views of a Public Relations practitioner and his involvement with the government. This movie is funny, smart, and makes one really think hard about the views that we hold towards our own ethical dilemmas.

In my eyes, the PR practitioner is a situationalist, or utilitarian. He bases his decisions on what would do the most good to the largest amount of people, or what would do the least harm.  He knows that he is creating a story that is false, but in his eyes it would help the greatest amount of people if the President were re-elected. He considered the client’s interest, the public’s interest, and his own personal values and made his decision based on that.

According to the PRSA Code of Ethics (http://www.prsa.org/aboutUs/ethics/preamble_en.html) the practitioner is unethical throughout the entire movie. He did not act as a responsible advocate for his client and to the people of the United States. He was not honest in any way because of the completely fabricated story. He didn’t hold accountability for his own actions. He was just worried about the money. However, I must say, that he was very loyal to his client.

The film is named Wag the Dogbecause the creators are playing off the fact that the American public is very similar to a dog. They are eager to believe whatever the media throws at them and happy to go along with it. We as Americans enjoy getting caught up in our emotions and patriotism. Just like a dog, we will go where ever our master leads us… and if there is something enticing at the end destination, we will go all the more willingly.

The positive attributes that this movie portrays to the public about PR is that the people that hold Public Relations jobs are darn good at what they do. Most people look at these professionals as smart, creative, and driven human beings and this movie definitely shows these qualities. On the other hand, some of the stereotypes that came into light about PR professionals is that they are unethical and will do anything to make their own client look good. It makes it seem that most are just out for the money.

More Than Words by ul_Marga.On Feb. 11th, 2009 Kappa Delta Sorority Hosted a Candle-light vigil in honor of the three sisters that we lost in a car accident just a year ago. The women were traveling on I-16 when a car swirved into their lane causing the driver to lose conrtol of the vehicle. The SUV flipped several times into the median near exit 111. Many students, faculty, and members of the Georgia Southern Community came out to support the sisters of Kappa Delta and each other in dealing with the loss of these three lovely ladies. The event was covered by several local media sources including the Statesboro Herald.

Police reports state that the women were not wearing their seatbelts. A billboard was hung on Fair Road to remind children and adults to always buckle up.

 

       

In our groups on Monday we spoke to each other about the evolution of Public Relations and how it has changed over the years. PR dates back all the way from Pope Gregory XV where he used propaganda in faith. As we moved on to later dates we found that The Boston Tea Party is known as one of the greatest and best known publicity stunts of all time! Moving through the dates we found that indiviaduals started using PR to further themselves in the entertainment industry and politics. The term public relations was not used until the late 1800’s and was first used by the Association of American Railroads, however the act of public relations is centuries old. Teddy Roosevelt was the first president to use press conferences and interviews to gain support from his public. He found that it is important for the people to believe in the decisions that are being made from the government and that the public should be well informed.

We can see with the progression of  PR that the field is becoming more diverse. Now the practice of public relations has about 70% of women, whereas thirty years ago only about 30% of women worked in this area. Women tend to have better listening and communication skills and have moved from lower paying fields such as teaching and nursing to areas of PR.